Research your market professionally, without breaking the bank. Established in 2010, Acentric offers affordable marketing-research services to SMEs. All services are delivered entirely online, saving you time and money. Benefit from a flexible, yet proven set of offerings and research methodologies. Choose a complete research service; all-the-way from methodology design, to the final research report; or just the components you need.
Acentric has it’s own local online-survey panel (ISO 26362:2009 certified panel) to enable value-for-money research, and the skills to deliver the insights you need. Reach extends to 50,000 consumers locally and 7 million consumers globally through a seamless panel alliance.
For surveys requiring offline representation; telephone and other survey modes can be arranged as needed.
More than just a data collection service, Acentric offers advanced analysis and reporting to ensure you get the insights you need. Acentric uses industry leading solution The Survey System, running on its own VPS allowing for integration with online-survey panels. Acentric also subscribes to specialised solutions, such as StatWizards, for more advanced analysis. Qualitative research is also offered, ranging from focus groups to video ethnographic research.
Full-service marketing research
Marketing research is a complex process. DIY tools like Survey Monkey only scratch the surface. Full service offerings include: methodology and questionnaire design, basic & advanced statistical analysis, along with full interpretation, conclusions and recommendations to enable insights at a higher level than is possible using DIY research tools.
Established research methodologies
New concept testing, packaging research, brand-equity research, employee-engagement research and public opinion surveys. More advanced options include: analysis to identify causal factors, analysis to understand how variables relate to each other, predictive & forecasting models, conjoint analysis / DCM using industry leading StatWizards software, segmentation analysis, multi-dimensional positioning plots, driver analysis, emotion analysis and others.
Acentric also offers ‘off-the-shelf’ market reports as the South African representative for Global research & Data Services providing market sizes and forecasts for hundreds of product categories globally.
New product research
Test product possibilities without the risk. New features, benefit claims, pricing and images can all make a difference to your sales, but at the same time introduce risk. Test your concepts virtually before risking real investments.
Brand equity research
The Acentric Brand Model (ABM) is a proven methodology, which measures brand equity, brand positioning, brand equity drivers, uniqueness, substitutability and many other variables required to maximise brand value and market share.
Packaging design research
Package, product and label designs are more critical than ever as more products are launched without the large advertising budgets of the past. Today’s products must sell themselves. Acentric design research enables clients to select the designs that will maximise sales.
Employee engagement surveys
Measure, track and identify employees issues. Independent and objective, enabling honest feedback to maximise your bottom line.