The only SA researcher to correctly predict the US presidential election winner*

*Based on analysis of polling methodologies

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Surveys are more flexible than big data approaches, and better suited to SMEs

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Different survey modes to suit different budgets

Basic & advanced statistical analysis and modelling
Online retail

Christmas Shopping 2016



Past academic papers


Press coverage

Radio interviews with Acentric


New service

Acentric launches the new Package Guide methodology



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Acentric is an online marketing-research service owned and operated by marketing-research specialist Craig Kolb. Acentric specialises in quantitative research and offers online surveys (ISO 26362:2009 certified panel) with advanced analysis and reporting.

Data-collection capacity

Acentric specialises in incentivised online-panel surveys. For surveys requiring offline representation; other survey modes can be arranged as needed. Survey’s can be conducted using Acentric’s own online panel or using your own lists. Acentric has access to over 50,000 SA consumers and, through alliance partners, 7 million globally.  Acentric offers you the optimal data collection solution for a specific project – whether just single or mixed mode. Acentric uses industry leading solution The Survey System, running on its own VPS allowing for integration with online-survey panels.

online survey

online survey tablet

telephonic survey

Methodologies include: Packaging research, brand-equity research, new product development (NPD) research, price determination, customer satisfaction, employee-engagement research, and public opinion surveys. Acentric also offers ‘off-the-shelf’ market reports as the South African representative for Global research & Data Services. 

New product research

new product research

Test product possibilities without the risk. New features, benefit claims, pricing and images can all make a difference to your sales, but at the same time introduce risk. Test your concepts virtually before risking real investments.


Brand equity research

brand surveys

The Acentric Brand Model (ABM) is a proven methodology, which measures brand equity, brand positioning, brand equity drivers, uniqueness, substitutability and many other variables required to maximise brand value and market share.


Packaging design research

package design surveys

Package, product and label designs are more critical than ever as more products are launched without the large advertising budgets of the past. Today’s products must sell themselves. Acentric design research enables clients to select the designs that will maximise sales.


Employee engagement surveys

employee surveys

Measure, track and identify employees issues. Independent and objective, enabling honest feedback to maximise your bottom line.