The only SA researcher to correctly predict US presidential election winner*

*Based on analysis of polling methodologies
 Difficult business decisions? 

Professionally run surveys are still the most flexible way of answering a multitude of business questions

Entire project, from methodology design
to report

The most effective survey sample 

for your budget

Basic & advanced statistical analysis and modelling
Restaurant Brands

SA Restaurant Brands Report 2015



Past academic papers


Press coverage

Radio interviews with Acentric


New service

Acentric launches the new Package Guide methodology



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Acentric is an online marketing-research consultancy owned and operated by marketing-research specialist Craig Kolb. Acentric specialises in quantitative research and offers online surveys (ISO 26362:2009 certified panel) with advanced analysis and reporting.

Strategic-research areas include: Packaging research, brand-equity research, new product development (NPD) research, price determination, customer satisfaction, employee-engagement research, and public opinion surveys. Acentric also offers ‘off-the-shelf’ market reports. 

Acentric offers better-value for money by exploiting new developments in technology and using innovative solutions to lower overheads. Acentric offers standard and custom research, all through one point of contact who manages and executes your entire project. This leads to a unique sense of continuity. 

Data-collection capacity 

Acentric specialises in online-panel surveys. Survey’s can be conducted using Acentric’s own online panel or using lists. Acentric has access to over 50,000 SA consumers and, through alliance partners, 7 million globally.  Face-to-face and telephonic surveys are also arranged as needed. Acentric offers you the optimal data collection solution for a specific project – whether just single or mixed mode. Acentric uses industry leading solution The Survey System, running on its own VPS allowing for integration with online-survey panels. 

New product research

Test product possibilities without the risk. New features, benefit claims, pricing and images can all make a difference to your sales, but at the same time introduce risk. Test your concepts virtually before risking real investments.

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Brand equity research

The Acentric Brand Model (ABM) is a proven methodology, which measures brand equity, brand positioning, brand equity drivers, uniqueness, substitutability and many other variables required to maximise brand value and market share.

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Design research

Package, product and label designs are more critical than ever as more products are launched without the large advertising budgets of the past. Today’s products must sell themselves. Acentric design research enables clients to select the designs that will maximise sales.

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Employee engagement surveys

Measure, track and identify employees issues. Independent and objective, enabling honest feedback to maximise your bottom line.

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