Acentric correctly predicted the US presidential election result*

*Based on analysis of polling methodologies

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Acentric launches the new Package Guide methodology


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Acentric Marketing Research (Pty) LTD is run by solopreneur Craig Kolb in conjunction with an established network of partners and telecommuting freelancers – reducing traditional overheads while maximising the value delivered. 


Craig Kolb 

Founder & Owner

Craig founded Acentric in 2010 with a focus on providing value-for-money marketing research, within the newly-emerging area of online research. He has been active in the marketing research industry since 2001, having accumulated extensive expertise in the areas of advanced-statistical analysis, research technology and research methodology. Craig also has extensive experience running online panels. 

His past industry experience includes: Automotive, Design (packaging), FMCG, Financial, Government, Healthcare, Insurance, Parastatals, ITC and Tobacco. Craig has made various contributions to the field by writing papers for conferences, adjudicating conferences and writing short articles. Craig has received extensive coverage in the media for his work. Craig has a B.Soc.Sc. (Hons Marketing) and a Cert. in Statistics (Royal Statistical Society, London). Craig is an affiliate member of the South African Marketing Research Association, a member of the South African Statistical Association and a fellow of the Royal Statistical Society.

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