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According to a new survey completed in the first week of December, Takealot and Edgars are likely to be the most popular online retailers for Christmas 2016. The survey also revealed that almost a quarter of South Africans have reservations about shopping this Christmas. The survey was conducted by Acentric Marketing Research (Pty) LTD, using both online and telephonic survey modes (see technical note). Continue reading

Acentric’s latest survey identified Barbie and Frozen are the most desirable toy brands for
girls in SA. For boys, cars and PlayStation game consoles are most popular.
This is according to a new survey conducted by Acentric Marketing Research
(Pty) LTD at the end of November 2015. Continue reading

Press release date: 16 June 2015

According to a series of new studies, South Africa’s sports goods industry is likely to face little to no growth over the next 5 years, missing out on the growth expected globally. The research was conducted across 48 countries by Acentric’s market-data partner, Global Research & Data Services (GR&DS) and covers the period 2015 to 2019. Continue reading

South Africa, 9 April 2015

Spur has been identified as South Africa’s leading restaurant brand. This is according to a new report released today by Acentric Marketing Research (Pty) LTD titled “South African Restaurant Brands 2015”. Spur was closely followed by McDonald’s, Ocean Basket, Mugg & Bean, and Wimpy. Continue reading

Release date: 14 October 2014

There is widespread dissatisfaction amongst city residents regarding energy services and pollution. This is the finding of the people’s Green Cities Barometer which was commissioned by the Justice and Peace Commission of the Catholic Bishops of Southern Africa (SACBC) and conducted by Acentric Marketing Research (Pty) LTD.

The survey was conducted using Acentric’s online panel amongst South Africans living in key metro areas. Continue reading

By Craig Kolb,
Acentric Marketing Research

As published on Bizcommunity, 17 January 2014

The coming year promises to be an exciting one, with many new
technologies and promising trends on the horizon. From the integration of big
data and samples, to the growth of open panels and the tantalising possibility
of automated marketing management; 2014 should be an interesting year. Continue reading

Release date: 22 March 2013

South African employees would rather work less hours than earn higher remuneration. Jobs that are closer to home also require less remuneration. These are the findings of an online-panel survey of 345 South Africans in the metro areas, conducted by Acentric Marketing Research, in September 2012. The survey had a +-5.3% margin of error at a 95% confidence level. Continue reading

Date of release: 11 March 2013

The reputation of the Minister of Health has worsened substantially in a number of areas since September 2012 – with a significant improvement in only one area. This is the conclusion reached by a survey completed in January 2013, which shows substantially poorer results than an earlier survey conducted in September 2012. Continue reading

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