Acentric correctly predicted the US presidential election result*

*Based on analysis of polling methodologies

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Survey date: December 2009

The launch of the Twilight Saga: New Moon movie was surrounded by much hype and anticipation. Acentric Marketing Research South Africa, evaluated reaction in the UK market with a snap survey* conducted shortly after release, near the end of November 2009. The aim of the survey was to establish interest in the “New Moon” movie concept versus a benchmark movie concept “Law Abiding Citizen”. Continue reading

Acentric’s latest survey identified Barbie and Frozen are the most desirable toy brands for
girls in SA. For boys, cars and PlayStation game consoles are most popular.
This is according to a new survey conducted by Acentric Marketing Research
(Pty) LTD at the end of November 2015. Continue reading

Press release date: 16 June 2015

According to a series of new studies, South Africa’s sports goods industry is likely to face little to no growth over the next 5 years, missing out on the growth expected globally. The research was conducted across 48 countries by Acentric’s market-data partner, Global Research & Data Services (GR&DS) and covers the period 2015 to 2019. Continue reading

South Africa, 9 April 2015

Spur has been identified as South Africa’s leading restaurant brand. This is according to a new report released today by Acentric Marketing Research (Pty) LTD titled “South African Restaurant Brands 2015”. Spur was closely followed by McDonald’s, Ocean Basket, Mugg & Bean, and Wimpy. Continue reading

Release date: 14 October 2014

There is widespread dissatisfaction amongst city residents regarding energy services and pollution. This is the finding of the people’s Green Cities Barometer which was commissioned by the Justice and Peace Commission of the Catholic Bishops of Southern Africa (SACBC) and conducted by Acentric Marketing Research (Pty) LTD.

The survey was conducted using Acentric’s online panel amongst South Africans living in key metro areas. Continue reading

By Craig Kolb,
Acentric Marketing Research

As published on Bizcommunity, 17 January 2014

The coming year promises to be an exciting one, with many new
technologies and promising trends on the horizon. From the integration of big
data and samples, to the growth of open panels and the tantalising possibility
of automated marketing management; 2014 should be an interesting year. Continue reading

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