Do want to explore consumer thinking in detail in order to better understand your customer and market? Do you need to understand the range of opinions and perspectives that consumers have? Then Acentric’s online discussion boards are the ideal solution. Online discussion boards are viable alternative to traditional focus groups, running over days instead of just the traditional 60 to 90 minutes.
What is it?
Acentric’s online discussion board (focus group) service is a complete end-to-end research service.
The research occurs in a secure-online environment where participants login and write comments in response to a topic of discussion. Discussion topics are carefully designed in advance by a research expert in order to fulfill your research objectives. They may include question, polls, images, website links or videos.
Participants are asked to share their opinions in text, image and video format. Participants can upload their own videos, or recording video comments within the discussion board itself. Online discussions can be set as public or private. Participants are notified when a new discussion topic is posted and they can access the discussion board from any device. Online discussion boards can range in the duration from days to months.
Standard package (English speaking countries)
- Initial 30 minute phone or Skype research briefing
- Five topic discussion guide creation
- One revision of your discussion guide
- Recruitment (general population)
- Hosting in online system
- Project management
- 12 participants
- Five days of discussion
- High-level 12 page PowerPoint report
- All transcripts & data is provided in an excel spreadsheet to provide detail
- 30 minute phone or Skype debrief
- Timeline – approximately 10 business days
The standard package costs R39,200 ($3,500). Payment terms are 50% in advance and 50% on completion. Payments may be made via PayPal, credit card, EFT or wire transfer.