Test package and label designs using Acentric’s proven design-testing methodologies.
Package standout testing
How well does your package design standout in its SKU? Acentric’s package standout test uses a virtual shelf to evaluate package standout, and to quantify performance against competitors.
Example of the top row of a virtual shelf
Package search time
Package search time affects sales indirectly. If your package design is not easily recognised in the clutter of the typical shelf, sales will be negatively impacted – especially in repertoire markets. New designs increase the risk, and so it is therefore important to test search times.
Research shows consumers don’t really study shelves, unless they are making an important purchase decision. Instead they scan shelves quickly, each glance only being a fraction of a second. Tachistoscopes are used to evaluate how well packages communicate – in that ‘fraction of a second’ glance. Do they recognise your brand? Do they know which SKU it is?
Acentric Package Guide
Designers and their clients are often faced with endless possibilities with no clear direction. Hundreds of possible design directions may exist, and there are no guarantees following a certain path will yield the best results.
This is where the Acentric Package Design guide methodology steps in. It allows designers to start with the design ‘elements’, before putting cohesive designs together.
The methodology then points to the best combinations of elements, saving time and maximising sales impact.
How is your package positioned in consumers’ minds? Has the new design affected positioning?
Package conjoint analysis
If you have a small set of alternative designs and need to determine which of the designs performs best against competitors, as well as the impact of price, then conjoint analysis is ideal.
- Evaluate multiple designs, narrow the field.
- Prove the impact of a new design against a competitor on-shelf set. Verify whether a new design is better than an old design.
- Estimate price premium generated by each design and market share potential.
Price premium can be calculated based on input from survey
Pack element test (click on image)
Whether you’re evaluating a potential ‘hotel room interior’ or a ‘wine bottle’, click on image offer a way to identify design elements which may potentially turn customers away.
Package designs should be uniquely linked to a brand to enable recognition before consumers even have a chance to read packaging text. In a study conducted by Acentric, only 1 in 10 competing labels were distinctive enough to be recognised by more than 50% of category users. The majority have recognition rates below 10%.
Acentric’s Recognition Matrix methodology quantifies recognition of your design against competitor designs, as well as confusion with each competitor. This enables improvements to minimise lost sales.