Acentric correctly predicted the US presidential election result*

*Based on analysis of polling methodologies

 Difficult business decisions? Answer them affordably with custom surveys

Surveys are more flexible than big data approaches, and better suited to SMEs

Choose full service... or data only

Different survey modes to suit different budgets

Basic & advanced statistical analysis and modelling

Past academic papers


Press coverage

Radio interviews with Acentric



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Established in 2010, Acentric offers affordable marketing-research services to SMEs. All services are delivered entirely online, saving you time and money. Benefit from a flexible, yet proven set of offerings and research methodologies.

Acentric has it’s own local online-survey panel (ISO 26362:2009 certified panel) to enable value-for-money research, and the skills to deliver the insights you need. Reach extends to 50,000 consumers locally and 40 million consumers globally through a seamless panel alliance.

More than just a data collection service, Acentric offers questionnaire design, questionnaire programming, statistical analysis and reporting to ensure you get the insights you need. Acentric uses professional grade software to run surveys and execute analysis. Choose from one of the standard methodologies or a basic custom survey.

online survey

online survey tablet

telephonic survey

Online-service marketing research

Marketing research is a complex process. DIY tools like Survey Monkey only scratch the surface. Acentric’s online services include: methodology and questionnaire design, basic & advanced statistical analysis, along with reporting that includes interpretation, conclusions and recommendations to enable insights at a higher level than is possible using DIY research tools. 

Established research methodologies

New concept testing, packaging research, brand-equity research, employee-engagement research and public opinion surveys. More advanced options include: analysis to identify causal factors, analysis to understand how variables relate to each other, predictive & forecasting models, conjoint analysis / DCM using industry leading StatWizards software, segmentation analysis, multi-dimensional positioning plots, driver analysis, emotion analysis and others. 

Acentric also offers ‘off-the-shelf’ market reports as the South African representative for Global research & Data Services providing market sizes and forecasts for hundreds of product categories globally. 

New product research

new product research

Test product possibilities without the risk. New features, benefit claims, pricing and images can all make a difference to your sales, but at the same time introduce risk. Test your concepts virtually before risking real investments.



Brand equity research

brand surveys

The Acentric Brand Model (ABM) is a proven methodology, which measures brand equity, brand positioning, brand equity drivers, uniqueness, substitutability and many other variables required to maximise brand value and market share.


Packaging design research

package design surveys

Package, product and label designs are more critical than ever as more products are launched without the large advertising budgets of the past. Today’s products must sell themselves. Acentric design research enables clients to select the designs that will maximise sales.


Employee engagement surveys

employee surveys

Measure, track and identify employees issues. Independent and objective, enabling honest feedback to maximise your bottom line.