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Acentric’s standardized concept test surveys answer three key questions:

  • How viable is the concept / idea?
  • What segments should I target?
  • What price should I charge?
  • What features need improvment?

How does it work?

  • Your concept description is included in an online survey of the general population. Choose between 50 and 150 completed interview options.
  • Standard ratings are used to evaluate each concept to aid interpretation.

When should concept testing be used?

Monadic concept tests are ideal for the early stages of new product research / business idea validation. Concept testing can also be used to evaluate brand extensions, new value propositions, product reformulations and new business ideas.

Who is this for?

Acentric’s standardized concept tests are suitable for companies, entrepreneurs and inventors wishing to test / validate consumer product, service or business concepts prior to risking large investments.

Benefits

  • Determine concept performance on a standard set of measures against 30+ previous concept test surveys: uniqueness, relevance, ease of understanding, believability, buzz factor, liking and purchase intention.
  • Identify the most important product attributes driving purchase intention and identify which under-perform.
  • Determine what the ‘main message’ is from the consumer’s point of view. Are you communicating correctly? Are consumers likely to be confused?
  • Identify the most promising demographic segments; avoid less responsive segments.
  • Determine an acceptable price for your product or service, avoid incorrect price positioning at launch which is difficult to reverse.
  • Get suggestions for improvements – in the consumers’ own words – that are most likely to increase purchase probability. Identify the most frequent areas of concern.

Features

  • Includes questionnaire setup with your concept description and images.
  • Includes the cost of recruitment and incentivization of survey respondents (participants).
  • Includes proportional-iterative weighting process to ensure representation on key demographics.
  • Includes a presentation ready PowerPoint report. Your report will include a methodology section; graphs; tables with significant difference calculations to identify areas of interest; written interpretation and key takeout slides to clarify research findings. You will also be provided with the verbatim responses given by respondents to open-ended questions on a supplementary spreadsheet.

Limitations

  • Only one concept in  category may be tested per survey to avoid interactions.

Timeline

Approximately 5 to 10 working days, counted from the day after you approve the final questionnaire. Note: the timeline is provided as a guideline.

Report sample