Founded in 2010, Acentric Marketing Research (Pty) LTD offers substantially lower pricing than 'full service' marketing research vendors, while still offering the professional research expertise that is not offered by DIY survey software.
Many of Acentric's surveys are standardized and mostly automated, offering a complete end-to-end research package. This includes: a well-thought out methodology, a standardized questionnaire (but with some customizability still allowed), participant recruitment from global panels, statistical analysis and a full PowerPoint report. Acentric reports aren't just the usual graphs and tables without context. Reports includes written interpretation of the results, with key takeouts and the methodological context (tied to the research objectives).
Acentric has its own local survey panels and extends globally through an alliance of panels.
Craig Kolb, founder of Acentric Marketing Research
Craig founded Acentric in 2010. He has been active in the marketing research industry since 2001. He currently fulfills both project management and analytical roles. His areas of expertise include statistical analysis, research technology, project management and research methodology. Past industry experience includes: Automotive, FMCG, Financial, Government, Healthcare, Insurance, Parastatals, Telecommunications and Tobacco. Craig makes ongoing contributions to the field by writing papers for conferences, adjudicating conferences and writing short articles. Craig has a B.Soc.Sc. (Hons Marketing) and a Cert. in Statistics (Royal Statistical Society, London). Craig is an affiliate member of the South African Marketing Research Association, a member of the South African Statistical Association and a fellow of the Royal Statistical Society.