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Founded in 2010, Acentric Marketing Research (Pty) LTD aims to make research accessible and affordable, to family businesses and other small businesses. Acentric offers substantially lower pricing than 'full service' marketing research vendors, while still offering the professional research expertise that is not offered by DIY survey software.

Acentric's surveys are standardized and mostly automated, offering a complete end-to-end research package at an affordable price. This includes: a well-thought out methodology, content-adaptable questionnaire template, participant recruitment from panels, statistical analysis and reporting. Acentric reports aren't just the usual 'dashboards without context'. Reports are provided in PowerPoint and include interpretation and the methodological context.

Acentric owns its own survey panel and also makes use of other panels as needed.

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