Acentric correctly predicted the US presidential election result*

*Based on analysis of polling methodologies

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Acentric Marketing Research (Pty) LTD was established in 2010. Acentric means ‘without center’, summing up a core research philosophy: Good research highlights what the consumer really thinks, it doesn’t reinforce our own preconceptions. Only in this way can truly valuable consumer insights emerge. Please click on the following links to learn more:


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