Acentric Survey Panels
Acentric surveys are run on Acentric's own panel brands (such as SurveyOasis) and supplemented with other panels through an alliance. Acentric is a pioneer in the online-panel space, having established the first panel in 2010.
Acentric's alliance with CINT Sweden, extends Acentric’s reach globally, meaning seamless international surveys are possible, all managed via one system. Our system is fully interoperable with CINT systems. This means adherence to global best practice and direct access to CINT’s panel of over 6 million globally.
What: General SA population. Approximately 5,000 available in SA, extending to 50,000 in SA through an alliance and over 6 million globally.
Owner: Acentric Marketing Research.
How: Panel members are recruited through a variety of methods, such as online advertising. Double opt-in is required.
Incentives: Cash, PayPal or gift cards depending on the panel.
Cash is used to improve penetration amongst the unbanked.
Respondent wearout: No surveys longer than 30 minutes. Respondents have control over survey frequency (up to a maximum of 6 invites per month).
Validation Process: Personal details are collected. Duplicates removed based on email address and other variables we may utilise as necessary.
Panel Management: All members are required to update their personal profiles, and encouraged to do so through regular communications.