FMCG Data Book 2014
The FMCG Databook provides basic consumption data for a number of FMCG product categories in South Africa.The report contains the following information:
- Purchase decision maker, influencer or not.
- Category penetration percentages.
- Category purchase occasion frequencies.
- Channel: online versus normal store.
- Brand bought on last purchase occasion.
Categories included:
Air freshener
Potato chip
Chocolate slab
Instant coffee
Instant coffee powders (sachet)
Coffee capsule
Mixed-brewed coffee
Concentrate/cordial
Dishwashing liquid
Dishwasher machine powder/liquid/tablet
Frozen TV dinners
Dog food (dry pellets)
Shampoo
Shower gel
Washing powder
Wine
Sparkling wine
Differences per demographic:
- Age groups
- Gender
- Ethnic groups
- Household income brackets
- Province group (3 major provinces – smaller provinces combined)
- Work status
Last update
Last update 2014. To request a quotation on a new version, please lodge a request.
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