FMCG Data Book 2014The FMCG Databook provides basic consumption data for a number of FMCG product categories in South Africa.
The report contains the following information:
- Purchase decision maker, influencer or not.
- Category penetration percentages.
- Category purchase occasion frequencies.
- Channel: online versus normal store.
- Brand bought on last purchase occasion.
Instant coffee powders (sachet)
Dishwasher machine powder/liquid/tablet
Frozen TV dinners
Dog food (dry pellets)
Differences per demographic:
- Age groups
- Ethnic groups
- Household income brackets
- Province group (3 major provinces – smaller provinces combined)
- Work status
Last update 2014. To request a quotation on a new version, please lodge a request.
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