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By Craig Kolb, Acentric Marketing Research

20 September 2011

In the May 2011 issue of Car Magazine a new type of advertising was introduced, augmented-reality print advertising. The advert in question was a double-page spread, advertising a Mercedes CL63 AMG. It combined print with online content in a novel way. Continue reading

Survey completion date: January 2011

A survey conducted on behalf of Tom Tom, by Acentric Marketing Research reveals a disturbing traffic situation on SA’s roads. The survey was conducted online amongst 962 South African road users, and completed in January 2011. In total, at least 3.8 million people are estimated to drive vehicles to work on an almost daily basis in South Africa. Continue reading

by Craig Kolb, Acentric Marketing Research
Date: 2 November 2010


This article examines some of the issues surrounding the Saab brand. A nationally representative survey of 112 respondents in the UK (Saab’s most lucrative European market outside of Sweden) and existing literature is used in support of the analysis.

BMW’s partnership with Saab, announced last month, drew a large amount of positive press attention for Saab. Continue reading

Survey date: 7 June 2010

A new study shows that South Africa’s international reputation declined significantly between December 2009 and June 2010. Perceptions of SA immigrants living in the UK and the SA government took a knock along with intentions to visit the country in future. Confidence in the ability of the country to host the World Cup is also low. Continue reading

Survey date: December 2009

The launch of the Twilight Saga: New Moon movie was surrounded by much hype and anticipation. Acentric Marketing Research South Africa, evaluated reaction in the UK market with a snap survey* conducted shortly after release, near the end of November 2009. The aim of the survey was to establish interest in the “New Moon” movie concept versus a benchmark movie concept “Law Abiding Citizen”. Continue reading

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