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Release date: 22 March 2013

South African employees would rather work less hours than earn higher remuneration. Jobs that are closer to home also require less remuneration. These are the findings of an online-panel survey of 345 South Africans in the metro areas, conducted by Acentric Marketing Research, in September 2012. The survey had a +-5.3% margin of error at a 95% confidence level. Continue reading

Date of release: 11 March 2013

The reputation of the Minister of Health has worsened substantially in a number of areas since September 2012 – with a significant improvement in only one area. This is the conclusion reached by a survey completed in January 2013, which shows substantially poorer results than an earlier survey conducted in September 2012. Continue reading

Release date: 28 June 2012

Spur has been identified as SA’s leading restaurant brand, according to the results of a survey conducted by Acentric Marketing Research. The survey was conducted in the first quarter of 2012 and included 21 restaurant-chain brands. Continue reading

Press release date: 5 March 2012

The majority of patients at government hospitals are being exposed to unnecessary risks according to research conducted by Acentric and Patient First. Patient First has called on the Department of Health to address the communication skills in the hospital pharmacies in KwaZulu-Natal and other provinces in South Africa. Continue reading

Press release date: March 2012

A new survey reveals the hidden issues restaurant patrons have with their waiters. The two most annoying problems, according to the survey of South African restaurant patrons, relate to issues of speed and attitude. The survey was conducted by Acentric Marketing Research in January and was designed to be representative of those living in metropolitan areas who made use of restaurants. Continue reading

By Craig Kolb, Acentric Marketing Research

20 September 2011

In the May 2011 issue of Car Magazine a new type of advertising was introduced, augmented-reality print advertising. The advert in question was a double-page spread, advertising a Mercedes CL63 AMG. It combined print with online content in a novel way. Continue reading

Survey completion date: January 2011

A survey conducted on behalf of Tom Tom and Craving Novity, by Acentric Marketing Research reveals a disturbing traffic situation on SA’s roads. The survey was conducted online amongst 962 South African road users, and completed in January 2011. In total, at least 3.8 million people are estimated to drive vehicles to work on an almost daily basis in South Africa. Continue reading

by Craig Kolb, Acentric Marketing Research
Date: 2 November 2010


This article examines some of the issues surrounding the Saab brand. A nationally representative survey of 112 respondents in the UK (Saab’s most lucrative European market outside of Sweden) and existing literature is used in support of the analysis.

BMW’s partnership with Saab, announced last month, drew a large amount of positive press attention for Saab. Continue reading