Acentric correctly predicted the US presidential election result*

*Based on analysis of polling methodologies

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Survey date: 7 June 2010

A new study shows that South Africa’s international reputation declined significantly between December 2009 and June 2010. Perceptions of SA immigrants living in the UK and the SA government took a knock along with intentions to visit the country in future. Confidence in the ability of the country to host the World Cup is also low. Continue reading

Survey date: December 2009

The launch of the Twilight Saga: New Moon movie was surrounded by much hype and anticipation. Acentric Marketing Research South Africa, evaluated reaction in the UK market with a snap survey* conducted shortly after release, near the end of November 2009. The aim of the survey was to establish interest in the “New Moon” movie concept versus a benchmark movie concept “Law Abiding Citizen”. Continue reading

Release date: 15 December 2016

According to a new survey completed in the first week of December, Takealot and Edgars are likely to be the most popular online retailers for Christmas 2016. The survey also revealed that almost a quarter of South Africans have reservations about shopping this Christmas. The survey was conducted by Acentric Marketing Research (Pty) LTD, using both online and telephonic survey modes (see technical note). Continue reading

Acentric’s latest survey identified Barbie and Frozen are the most desirable toy brands for
girls in SA. For boys, cars and PlayStation game consoles are most popular.
This is according to a new survey conducted by Acentric Marketing Research
(Pty) LTD at the end of November 2015. Continue reading

Press release date: 16 June 2015

According to a series of new studies, South Africa’s sports goods industry is likely to face little to no growth over the next 5 years, missing out on the growth expected globally. The research was conducted across 48 countries by Acentric’s market-data partner, Global Research & Data Services (GR&DS) and covers the period 2015 to 2019. Continue reading

South Africa, 9 April 2015

Spur has been identified as South Africa’s leading restaurant brand. This is according to a new report released today by Acentric Marketing Research (Pty) LTD titled “South African Restaurant Brands 2015”. Spur was closely followed by McDonald’s, Ocean Basket, Mugg & Bean, and Wimpy. Continue reading