Powered by ZigaForm version 3.8.6

 Acentric correctly predicted the US presidential election result*

*Based on analysis of polling methodologies

 Difficult business decisions? Answer them affordably with custom surveys

Surveys are more flexible than big data approaches, and better suited to SMEs

Choose full service... or data only

Different survey modes to suit different budgets

Basic & advanced statistical analysis and modelling

Past academic papers


Press coverage

Radio interviews with Acentric



Acentric's research blog  More...

Automated surveys

Acentric's new automated survey site  More...


Acentric is a pioneer in the online-panel space, having established the SurveyCentric panel in 2010. SurveyCentric is South African owned and managed, giving it a unique advantage over foreign panels operating in SA. This, coupled with world-class Swedish technology, makes SurveyCentric one of the leaders in the SA panel market in terms of responsiveness and quality.

Our alliance with CINT Sweden, extends Acentric’s reach globally, meaning seamless international surveys are possible, all managed via one system. Acentric signed a formal agreement of alliance with CINT Sweden for the South African territory in October 2011. Our system is fully interoperable with CINT systems. This means adherence to ISO 26362:2009, global best practice and direct access to CINT’s panel of over 6 million globally.


What: General SA population. Over 35,000 accessible through a seamless network. Over 6 million globally.

How: Panel members are recruited through online advertising. Double opt-in is required.

Incentives: Cash withdrawn from ATM – via a code sent to the panelist’s cell phone (the system does not require a bank account). This aims to improve penetration amongst the unbanked.

Respondent wearout: No surveys longer than 27 minutes. Respondents have control over survey frequency (up to a maximum of 6 invites per month).

Validation Process: Personal details are collected. Duplicates removed based on email address and other variables we may utilise as necessary.

Panel Management: All members are required to update their personal profiles, and encouraged to do so through regular communications.

Fraudulent Respondent Checks: Cell phone numbers are collected and are necessary to effect payment to panelists. South African laws requiring ID and proof of residence for each number, along with expiration of unused numbers, make having multiple numbers cumbersome. Additionally we collect name and address information.

Routine survey checks: Since we use this panel for our own research we are especially concerned with quality. Checks include speeding, and stereo-typed response patterns. Open-end spot checks to determine quality.