If you’re on a tight budget, but still require quality research, an omnibus survey may provide the perfect solution. Cost-effective and easier to purchase than a custom survey, the Acentric Online Omnibus allows you to access a survey of 300 online consumers, with an option to weight results to allow an approximation of either a metro population, or a middle-upper income population.
Buy as few or as many questions as you require (up to a maximum of 50 close-ended questions per client). Demographic questions are provided for free and include the following: Age, gender, ethnic group and household income. Surveys are conducted in February, May, August and November.
At the end of the survey you are provided with tables and/or raw data in Excel or SPSS format, should you so desire. All tables show results at the overall level, as well as splits by demographic categories.
An omnibus survey is a type of survey where a wide variety of subjects are covered during the same interview. Each client obtains the data from their own unique questions (not shared), while sharing the common demographic data collected from each respondent. This reduces costs, while maintaining quality. It also means that if you only have a few questions to ask, the project is still financially viable as survey overheads are shared. NOTE: Omnibus surveys are sometimes referred to as piggyback surveys.