Title
Go to content

Restaurant Menu Item Screening

Is one of your menu items underperforming in terms of sales? Test up to 7 alternatives (including the existing alternative) and get an overall performance summary for each alternative, along with an indicator of whether it is better or worse than the existing alternative. Identify which alternative the market is more likely to accept and boost sales.

How much value-for-money does each alternative offer?
How likeable is each alternative?
How well does each alternative fit with the brand?
What is the level of purchase interest?

Methodology

The alternatives you supply as images for testing are added to a survey questionnaire. The questionnaire is checked before being sent to a panel of survey participants. The order of alternatives is automatically changed for each participant to prevent order bias. The survey data is then checked before analysis. The analysis process calculates scores for each alternative based on stated purchase probability, and these scores are compared to the existing alternative so that you can determine which new alternatives are an improvement and which alternatives are worse than the existing alternative.

Each alternative is also evaluate on diagnostic criteria, which include: value-for-money, liking and brand fit to provide an indication of where problems may exist. Each new alternative is compared to the existing alternative on the diagnostics for comparison.

Example report

The report provides a brief overview of the survey method, then provides results for each of the alternatives you tested ranked from best to worst.
Back to content