Restaurant Menu Item Screening Survey
Is one of your menu items (or entire sub-menus) underperforming in terms of sales? Evaluate up to 7 alternatives (including the existing alternative) and get an overall performance summary for each alternative, along with an indicator of whether it is better or worse than the existing alternative. Identify which alternative the market is more likely to accept and boost sales.
- How much value-for-money does each alternative offer?
- How likeable is each alternative?
- How well does each alternative fit with the brand?
- How much purchase interest is there in each alternative?
Supply up to 7 images, each representing an alternative. These are included on a standard questionnaire which is then sent to a panel of survey participants. The order of alternatives is automatically changed for each participant to prevent order bias. The survey data is then checked before analysis. The analysis process calculates scores for each alternative based on stated purchase probability, and these scores are compared to the existing alternative so that you can determine which new alternatives are an improvement and which alternatives are worse than the existing alternative.
If you select the 7 alternative option, each alternative is also evaluated on diagnostic criteria, which include: value-for-money, liking and brand fit to provide an indication of where problems may exist. Each new alternative is compared to the existing alternative on the diagnostics for comparison.
The report provides a brief overview of the survey method, then provides results for each of the alternatives you tested ranked from best to worst. It can be provided to you as a PowerPoint, ready for presentation to your stakeholders.