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Acentric offers custom marketing research in the following areas:

Early stage product research
Problem detection - generate new concepts/ideas
Comparative / competitor benchmark - attribute mapping
Concept screening surveys

Conjoint analysis
Trade-off product features
Optimize price for a specific feature set to maximize revenue
Determine feature importance (attributes & levels)

Price research surveys
Determine acceptable price ranges for new products
Determine optimal price points

Brand equity surveys
Map the relative positioning of your brand
Estimate the importance of different aspects of your positioning
Determine which media to use and which advertising executions to use on which segments
Determine which competitors are perceived to be the closest substitutes
Segment the market
Quantify brand equity impact on consumer choice

Website surveys
Competitive comparisons
Conjoint analysis

Internal surveys
Staff surveys
Alumni surveys
Church attendance driver analysis
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