Unlock Smarter Decisions with Conjoint Analysis
Price for Better Revenues | Test New Features & Trade-Offs | Test Line Extensions | Optimize Per Segment
Why Choose Acentric for Conjoint Analysis?
1. Your project will be supervised by Craig Kolb, an MR specialist with 20 years experience
2. Your project will be executed using Metrisim software, the best metric conjoint analysis suite available today
3. Better segmentations - none of the distributional assumptions of CBC
4. Value for money pricing - metric conjoint means smaller samples & shorter questionnaires
5. Field / Panel agnostic - bring your own audience or provider to avoid data markups
Segment
Segment your market by feature preferences & price sensitivity to better understand customer differences
Market Simulator
Test pricing & feature combinations before you introduce them to the actual market to reduce risk. Assess preference share / market share / revenue changes.
Reformulate vs Line Extension
Compare the impact of reformulation vs line extension.
Price Curves
Plot price against share / revenue for a given feature set.
Actionable Insights
Clear, data-backed recommendations for pricing, features, and positioning.
Expertise
Guided by an analytics professional who help translate data into strategy.
How It Works
Define Your Market
The 'who' is important to study success.
Survey
A survey of relevant market participants such as buyers and those considering.
Simulate Preferences
Conjoint analysis simulations for fast, cost-effective insights.
Optimize with Confidence
Receive detailed reports on feature importance, price sensitivity & winning combinations.
Broad Application Across Industries
Product Development
Test new potential feature ideas & quantify trade-offs against other features & price.
Pricing Strategy
Find the price that maximizes revenue or share without costly trial-and-error.
Market Expansion
Simulate product line / portfolio extensions.
Segmentation
Identify segments based on feature preferences not demographics or abstract lifestyle & values variables.